For Business Owners Ready to Exit

The Platform Owners Use to Exit Their Business

Prepare your business for sale, publish buyer-facing materials, manage inquiries, organize due diligence, and move from valuation to close — through one structured process.

Flat-fee pricing. No success-based commission. 30-day money-back guarantee.

How It Works

From $1,500

Flat Fee — No Commission

5 Phases

Structured Exit Process

30 Days

Money-Back Guarantee

Real Support

Onboarding & Guidance Included

The Platform

What You Can Do With Built Equity

Everything you need to run a professional business sale — organized into a clear, step-by-step process.

Preparation & Positioning

Structured business questionnaire
Financial recast & SDE calculator
Valuation analysis
Professional CIM and teaser generation

Buyer Management

NDA workflow & confidentiality controls
Buyer screening & qualification
Direct communication tools
Structured templates for every stage

Transaction Execution

Due diligence tracking & organization
Offer management & negotiation guidance
Document assembly
Clean attorney handoff package

Control Confidentiality

Manage who sees what with structured NDA workflows and gated information release.

Navigate Due Diligence

Organize documents, respond to requests, and move through diligence without losing momentum.

Increase Probability of Close

A disciplined process keeps deals on track through diligence, negotiation, and closing.

Valuation Report

What Is Your Business Actually Worth?

Get a defensible valuation grounded in your recast financials and how buyers actually price businesses. Delivered as a polished report you can share with advisors, your spouse, or potential buyers.

  • Guided onboarding questionnaire covering operations, financials, and growth context
  • Recast financials with add-backs and normalizations to surface true earnings
  • Valuation analysis using multiple methodologies tied to your industry
  • Polished valuation report PDF you own and can share
  • Upgrade anytime to develop sale materials and go to market

Valuation Report

$1,500

One-time fee. Delivered through the platform.

Start Your Valuation Report

Most owners walk away knowing exactly what to fix before going to market.

One Process, Five Phases

Built Equity guides you through each phase of the sale — from initial preparation through a clean close.

PrepareFinancials, valuation, and positioning
LaunchCIM, teaser, and go to market
Manage BuyersNDAs, screening, and pipeline
NegotiateOffers, terms, and LOI
CloseDue diligence and clean handoff

Exit Support

You’re not on your own.

The platform — and a team behind it.

Onboarding & Listing

You drive every step of getting your business ready. The exit support team is on hand to answer questions, sanity-check your inputs, and help you prepare a CIM and listing that holds up to serious buyer scrutiny.

Process Guidance

Questions about valuation, what to do when an offer comes in, or how to think about a tough negotiation — your exit support team is one message away through every phase.

Professional Network

When you need an attorney, CPA, or other specialist, we connect you with vetted partners who already understand the platform and the exit process.

We are not your broker. We are your exit support team.

See the Platform

Every step from financials to wire — one place.

Not adapted from generic business software — purpose-built for owner-led business sales.

app.builtequity.com

Acme Services Group

Professional Services · Austin, TX

Active
Revenue

$2.4M

SDE

$680K

Asking Price

$2.1M

Active Buyers

8

Sale ProgressPhase 3 of 6

Upcoming Tasks

Review NDA from Pacific Holdings

Today

Upload Q1 financials

Apr 24

Approve CIM final draft

Apr 22

Complete business questionnaire

Apr 20

Recent Activity

J. Chen signed NDA

2h ago

New inquiry from Pacific Holdings

5h ago

CIM draft created

1d ago

Financials recast completed

2d ago

Your deal at a glance — progress, tasks, buyers, and next steps in one view.

Ready to look inside?

Walk through the platform with our exit support team. We’ll show you how owners run a structured sale — from valuation to close.

See Pricing

A Different Approach

Every seller’s situation is different. For many, a structured process with direct control is the better fit.

How Brokers Usually Work

Broker takes over the relationship
You pay 8–12% commission
Limited visibility into buyer conversations
Broker controls the timeline
You’re dependent on their effort and attention

You give up control, transparency, and a significant portion of your proceeds.

How Built Equity Works

Your Timeline
Follow a structured, step-by-step process
Flat fee — no commission on your sale
Full visibility into every buyer interaction
Communicate directly with buyers
Control who sees what and when

You stay in control. You keep your proceeds. You run a professional process.

What We Do — And What We Don’t

What We Provide

  • Structured sale process framework
  • Professional templates (NDA, CIM, LOI)
  • Financial recast & SDE calculator
  • Marketplace listing strategy
  • Buyer screening workflow
  • Transaction navigation guidance
  • Onboarding support and process guidance
  • Direct communication tools

What We Don’t Do

  • We don’t act as your representative in the transaction
  • We don’t charge a percentage of your sale
  • We don’t negotiate on your behalf
  • We don’t take over the buyer relationship
  • We don’t make decisions for you

We’re not your broker. We’re your exit support team — giving owners a real choice with real help.

Real support — not a chatbot.

You’re not on your own at any step. The Built Equity team is available by phone, email, or in-app message — before, during, and after.

Call us

Reach the Built Equity team directly. We pick up.

(253) 242-3305

Email us

Send a question any time. We typically respond within one business day.

support@builtequity.com

In-app messaging

Once you’re working in the platform, every question goes directly to our exit support team.

Built into the platform

Questions about the platform, the process, or your specific situation — we’re one message away.

See The Savings

What Would a Broker Cost You?

Select your estimated sale price

Typical Broker Commission

Effective rate: 9.0% on a $2M sale

$180,000

Built Equity Flat Fee

Flat fee — no percentage of your sale

$5,950

You Keep

Save 97% compared to a broker

$174,050

Pricing

Two ways to start.

Pick where you are — get your valuation first, or commit to the full sale process.

Valuation Report

$1,500

one-time

Understand what your business is worth with a defensible valuation grounded in recast financials.

  • Guided onboarding questionnaire covering operations, financials, and growth context
  • Recast financials (add-backs, normalizations) to surface true earnings
  • Valuation analysis using multiple methodologies tied to your industry
  • Polished valuation report PDF ready to share with advisors or your spouse
  • Upgrade anytime to develop sale materials and go to market
Start with Valuation
Most Popular

Full Seller System

$5,950

one-time

The complete program — valuation, sale materials, listing, buyer management, and offer/LOI negotiation in one purchase.

  • Everything in Valuation Report
  • AI-drafted Confidential Information Memorandum (CIM) you edit and approve
  • Buyer teaser with industry-appropriate language
  • Branded listing page — publish when ready
  • Buyer outreach + invitations with built-in NDA workflow
Go All the Way

Start building your exit for 30 days. If Built Equity is not the right fit for your business, receive a full refund — no questions asked.

Advisor Network

Need more support?

For more complex transactions or businesses that need hands-on guidance, we connect you with a vetted advisor from our professional network.

CPAs and tax advisorsBusiness attorneysFractional CFOsM&A advisors

Start Your Exit Process — Risk Free

Prepare your business, go to market, manage buyers, and close on your terms — all at a flat fee with a 30-day money-back guarantee.

Flat-fee pricing. No success-based commission.