A Better Way to Sell
Sell Your Business With a Structured Process — Not Guesswork.
Built Equity gives owners the system to prepare, present, and manage a professional business sale from valuation to close — without paying a traditional broker commission.
The Real Problem
Most Business Sales Don’t Fall Apart Because There Are No Buyers.
They fall apart because the process breaks down.
Built Equity helps sellers run a structured process from the beginning — so the sale is organized, credible, and easier to manage.
The Platform
A System Built for Owner-Led Business Sales
Built Equity is not a broker. We don’t represent you or negotiate on your behalf. We provide the structure, tools, and workflows to help you run the sale process professionally.
Financial Recasting & Valuation
Upload financials or enter data manually. The platform calculates SDE, EBITDA, and addbacks — presenting your numbers the way buyers expect to see them.
Teaser & CIM Creation
Answer a structured questionnaire and the platform generates a professional Confidential Information Memorandum and blind teaser from your inputs.
Buyer Inquiry & Approval
Buyers verify their identity, complete a qualification questionnaire, and request access. You review each profile and decide who moves forward.
NDA & Document Sharing
Automated NDA execution before any confidential information is released. Share documents selectively with approved buyers through a secure vault.
Communication & Pipeline
Threaded discussions with each buyer. Track where every conversation stands. No messages lost in email, no context missed.
Process Guidance to Close
Structured phases from preparation through closing. Checklists, templates, and clear next steps at every stage — so you always know where you are.
You Keep Control. You Gain Structure.
Many owners don’t want to hand over their transaction — but they also don’t want to figure it out as they go. Built Equity fills that gap. You stay in control of the process while using a platform designed to help serious sellers execute well.
Your Options
Three Ways to Sell a Business
Traditional Broker
8–10% commission
High-touch representation. The broker manages the process, finds buyers, and negotiates on your behalf. But you pay a significant percentage of your sale price and give up direct control of the transaction.
- Full-service representation
- 8–12% commission on sale
- Limited seller visibility
- Broker controls timeline
Fully DIY
Low cost, no structure
You handle everything yourself — financials, marketing, buyer outreach, negotiation, due diligence. Low cost, but no structure, no buyer workflow, and a much higher risk of disorganization or deal failure.
- Full seller control
- Minimal cost
- No process or templates
- High risk of mistakes
Built Equity
$5,950 flat fee
Flat-fee platform with a structured process, professional tools, and seller control from start to finish. More structure than DIY. More control than a broker.
- Full seller control
- Structured process & templates
- Professional buyer workflow
- Flat fee — no commission
Is This Right for You
Built for Owners Who Want to Run a Serious Sale Process
Built Equity is for you if you…
- Want to avoid a large success fee or commission
- Value control and transparency throughout the sale
- Need help organizing the process, not outsourcing it
- Want professional materials and buyer workflow tools
- Are selling a business roughly in the $500K–$10M range
- Prefer to make decisions directly, with structure to guide you
It may not be the right fit if you…
- Want someone else to manage the entire process for you
- Need a broker to negotiate directly with buyers on your behalf
- Are not willing to invest time in the sale alongside the platform
- Have a transaction above $10M that requires investment banking services
Better Process, Better Outcome
A Better Outcome Starts With a Better Process
This isn’t just about saving commission. It’s about running the sale well.
Present professionally
Buyers judge your seriousness in the first 30 seconds. A structured CIM and recast financials set the right tone from day one.
Manage buyers consistently
Every buyer goes through the same workflow — screening, NDA, access, communication. No one falls through the cracks.
Protect confidentiality
Automated NDA execution and gated information release. Your business details are shared only with approved, qualified buyers.
Move through diligence
A secure document vault with categorization and selective sharing keeps due diligence organized and on schedule.
Make better decisions
Side-by-side offer comparison, structured term sheets, and clear process guidance help you evaluate deals with confidence.
Stay in control
Full visibility into every buyer interaction, every document access, every message. Nothing happens without your knowledge.
Pricing
Flat-Fee Pricing. No Success Fee.
The infrastructure of a professional sale process for a predictable flat fee. No percentage of your sale proceeds. No surprise commission at closing.
30-day money-back guarantee. No commission. Ever.
Questions
Frequently Asked Questions
Sell With Structure. Keep Control.
If you want to run a professional business sale without paying a traditional broker commission, Built Equity gives you the process, tools, and framework to do it.
No commission. No broker. Just a better process.