How to Sell Your Business Without a Broker: Step by Step
7 steps from valuation to close, starting at $1,500. Pay only for the stage you\u0027re ready for — Valuation, Marketing, or Full Sale. No broker commission, no success fees, no surprises.
Prepare Your Financials
Upload your tax returns or enter financial data manually. The platform helps you recast your financials — calculating SDE, EBITDA, and addbacks — to present your business accurately to buyers.
Tax return data is extracted automatically and your recast is generated for you — calculating SDE, EBITDA, and addbacks so your financials are presented clearly to buyers.
Build Your CIM & Teaser
Create a Confidential Information Memorandum and blind teaser that present your business professionally. The CIM covers your business overview, financial performance, market position, and growth opportunities.
You complete a structured questionnaire and the platform generates your CIM and teaser from your inputs — professionally formatted and ready to share with qualified buyers.
List & Go to Market
Publish your blind teaser as a confidential listing page on the platform. You get a shareable link and guidance on where to post — BizBuySell, BizQuest, LinkedIn, and other marketplaces.
All listings maintain full confidentiality. Interested buyers must verify their email and sign an NDA before seeing your business details. You control who gets access at every step.
Manage Buyer Inquiries
When buyers express interest, they go through a structured workflow: email verification, buyer profile questionnaire, NDA signature, and seller approval. You review each submission and decide who gets access to your CIM.
Each buyer gets a dedicated portal where they can review materials, ask questions through threaded discussions, and submit offers — all organized in one place.
Navigate Due Diligence
Once you have an interested buyer, the platform provides a structured workspace for due diligence — organize documents, share them selectively with approved buyers, and track progress.
The document vault lets you upload, categorize, and control access at the document level. Share financial records, contracts, and other materials with specific buyers as negotiations progress.
Structure the Deal
Define your seller term preferences, capture buyer offers, and compare terms side by side. The platform provides templates for LOIs, purchase agreements, and other transaction documents.
The platform provides structured term sheet development, offer comparison, and document assembly to help you evaluate and respond to offers with confidence.
Close on Your Terms
Assemble your closing documents, hand off to your attorney, and complete the transaction directly with your buyer — supported by the structure the platform provided throughout the process.
From preparation to closing — you maintained control, made every decision, and kept the equity you built. That is the Built Equity difference.
Our Principles
Seller Control
Every decision — who sees your information, when it is shared, how you proceed — stays with you.
Transparent Fees
Flat fees for every service. No commissions, no success fees, no hidden costs. You pay for the work, period.
Infrastructure, Not Representation
We provide the platform and process. We do not negotiate, represent, or act on behalf of either party.
Common Questions About Selling Without a Broker
How much does it cost to sell a business with Built Equity?
Built Equity uses a three-tier flat-fee model. Start with the Valuation Report for $1,500, add the Marketing Package for another $1,500 when you're ready to develop sale materials, and add Full Sale for $2,950 when you want to publish your listing and work with buyers. Total is $5,950 if you go all the way — no commissions, no success fees. On a $2M sale, a traditional broker at 10% would cost $200,000. You save the difference.
Do I need a business broker to sell my company?
No. Many business owners successfully sell without a broker. Built Equity provides the infrastructure — financial recasting, CIM generation, NDA workflows, buyer portal, due diligence vault, and deal structuring tools — so you can run a professional sale process yourself.
How long does it take to sell a business without a broker?
The timeline varies by business size and industry, but most owner-led sales on Built Equity take 4–9 months from listing to close. The platform accelerates preparation (CIM, financials, listing) so you spend less time getting to market.
What is a CIM and do I need one?
A Confidential Information Memorandum is a detailed document presenting your business to qualified buyers — financials, operations, market position, and growth opportunities. Yes, you need one. Built Equity generates it from your inputs, professionally formatted and ready to share.
Is my information kept confidential?
Yes. Buyers must complete a profile questionnaire, verify their identity, and sign an NDA before accessing any confidential information. You approve each buyer individually before they see your CIM.
Ready to Start Your Exit?
Build your business profile, go to market, and close on your terms — all at a flat fee with a 30-day money-back guarantee.