Every business owner deserves a professional exit.
Built Equity is a flat-fee business exit platform that replaces the 8–12% broker commission with tiered pricing starting at $1,500. Business owners get the structure, tools, and guidance to run a professional sale process — from financial recast to close.
The market has left owners with two unsatisfying choices.
Most business owners will sell the most valuable asset they’ve ever built exactly once. They’ll navigate a process they’ve never been through, with stakes that affect their family, their employees, and their financial future.
And for most of them, the options look like this: hire a broker who charges 8–10% of the sale price — often tens of thousands to hundreds of thousands in commission — or try to figure it out alone with scattered advice, generic templates, and no clear process.
Brokers can provide meaningful value, but for many owners the cost is substantial relative to the process and materials involved. Going it alone saves the commission but leaves owners exposed — missed steps, unprofessional materials, lost buyers, and deals that fall apart.
There should be a middle path. That’s why we built this.
The middle path business owners have been missing.
Built Equity is a step-by-step platform for running a serious sale process. It gives business owners the professional infrastructure they need — financial recasting, CIM generation, buyer management, NDA and LOI workflows, document rooms, and deal guidance — at a flat fee. Not a percentage. Not a commission. A single, transparent price regardless of whether your business sells for $500,000 or $5,000,000.
We are not a broker. We don’t represent you in negotiations or take a cut of your deal. We provide the process, the tools, and the support — you keep control of your sale and your money.
Built by an operator who’s been on every side of the deal.
Built Equity was founded by Ray Myers — an entrepreneur who has built, acquired, sold, and advised businesses from multiple sides of the deal table.
Over the better part of a decade, Ray also worked as a licensed business broker, facilitating transactions while simultaneously running his own companies. That dual perspective revealed something most business owners only discover when it’s too late: the infrastructure behind the typical brokerage process hasn’t kept up.
Generic inquiry forms. NDAs emailed as attachments. CIMs built in Word and sent as PDFs. Buyer communications scattered across inboxes with no tracking or follow-up system. The tools haven’t evolved — even as the transactions they manage have grown more complex.
Ray’s background isn’t just in deal-making — it’s in building systems. Across every business he’s owned and operated, he’s built custom databases and operational platforms that replaced inconsistency with structure — systems designed to ensure quality, efficiency, and execution.
Built Equity is the product of both worlds: hands-on experience in how businesses actually get sold, combined with the systems thinking to make that process repeatable, professional, and accessible — not just to owners who can afford a six-figure commission, but to any business owner ready to run a serious exit.
How we think about this.
Owners deserve to keep control — and more of what they’ve built.
Selling a business shouldn’t require forfeiting a significant portion of the sale price just to access a professional process. Our flat-fee model means you pay for the platform and the structure, not a percentage of your life’s work.
Structure creates confidence.
Selling a business is overwhelming because it’s unfamiliar — not because it’s impossible. When you can see every step, know what comes next, and have the right tools at each stage, the process goes from paralyzing to manageable. That’s what our structured process is designed to do.
Transparency isn’t a feature — it’s the baseline.
One price. No hidden fees. No upsells mid-process. No commission that only gets disclosed after you’ve signed an engagement letter. You know exactly what you’re paying and exactly what you’re getting before you start.
The best systems empower people.
We didn’t build Built Equity to replace brokers or to replace the business owner’s judgment. We built it to give owners the infrastructure and support to run a professional process on their terms. The platform does the heavy lifting so you can focus on the decisions that matter.
Ready to explore what a structured exit looks like?
See how the platform works, what's included at each phase, and what it costs. No commitment, no sales call, no pressure.